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This site has the following in the web site, "How to Avoid a Holiday Hangover." Our analyzers noticed that the web page also stated " MICHIGAN CITY With consumer sentiment the highest its been since the recession, shoppers are expected to open their wallets a bit wider this year." The Website also stated " Will holiday spending leave shoppers in the red? Not if they plan wisely and use some common sense tips from Horizon Bank. This is the most festive time of year, but consumers dont have to end up with a. Make a list and check it twice. Avoid shopping while rushed or under pressure, which can lead to overspe." The website's header had horizon bank as the most important keyword. It was followed by blog which isn't as highly ranked as horizon bank.